Practical Strategies for Managing Small Business Marketing
Marketing doesn’t have to be overwhelming. This blog is designed to give you clear, actionable advice backed by years of hands-on consulting and strategy work. Each post is created to help small business owners like you understand the tools, techniques, and trends that will make your marketing more effective.
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Lived Experience From a Small Business Marketing Specialist
This blog is grounded in my experience working with small business owners across a wide range of industries. Each post reflects the challenges I see clients face every day and the strategies I use to help them clarify their marketing, focus their efforts, and make informed decisions.
By following along, you’ll find practical marketing guidance you can apply to your own business. Topics range from digital marketing strategy and branding to content planning, SEO, and social media marketing. My goal is to help you build confidence in your marketing, take meaningful action, and create systems that support long-term growth without added overwhelm.
Brand Positioning Explained: A Practical Guide for Small Business Owners
As a small business owner, you’re constantly competing for attention. You’re showing up online, sharing your work, and trying to connect with the right customers—but if your brand positioning isn’t clear, your marketing can easily get lost in the noise.
