Blue circular logo with white large letter 'GJ', GJ Design Co., a digital marketing company based out of Bellefonte and State College, PA.

Helping Small Businesses Find Their Voice

Every business has a story worth telling. My mission is to help you uncover yours, translate it into a clear brand identity, and build a marketing strategy that attracts loyal customers and drives lasting success.

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 Does this sound like you?

You’ve built a business you’re proud of, but you’re overwhelmed and unsure how to market it.

Perhaps you’re unsure where to focus, or maybe you’ve tried doing it all yourself but haven’t achieved the results you’d hoped for. That’s where I come in. I partner with small business owners, content creators, and entrepreneurs who are ready for clarity, consistency, and strategies that actually work, so you can focus on running your business with confidence.

Illustration of blue hydrangea flowers and green leaves along the top on a blue background, a popular motif of GJ Design Co., a digital marketing company based out of Bellefonte and State College, PA.

I Work With Small Business Owners Who…

  • Are passionate about their business but feel overwhelmed by marketing.

  • Want a professional brand identity that stands out from the competition.

  • Struggle to find the time (or expertise) to manage social media, SEO, or content consistently.

  • Need clear, actionable strategies instead of cookie-cutter solutions.

  • Value a trusted partner who can provide guidance, support, and expertise along the way.

Pink outline drawing of a bow with long trailing ribbons, a popular motif of GJ Design Co., a digital marketing company based out of Bellefonte and State College, PA.
Elizabeth, owner of GJ Design Co., is a digital marketing specialist based out of Bellefonte and State College, PA. Pictured here, she has brown hair and wears a white sweater while sitting on a chair.

I started GJ Design Company out of a simple belief:

SMALL BUSINESS OWNERS DESERVE MARKETING THAT WORKS AS HARD AS THEY DO.

As an entrepreneur, I’ve seen firsthand how overwhelming it can feel to compete in a crowded marketplace with limited resources. Too often, business owners are left to piece together their own marketing, juggling social media posts, websites, emails, and branding, without the time, tools, or expertise to make it all work together.

With over  a decade of experience as a professional communicator, consultant, educator, and marketer, I knew I could help change that. I launched GJ Design Company to provide small businesses access to the kind of strategic, tailored marketing support that makes growth not only possible but sustainable.

My background as a Certified Business Advisor© allows me to see the bigger picture of how marketing connects to your overall business goals, and my expertise in strategy development, branding, messaging, content creation, SEO, and social media ensures I can execute the details that matter.

What makes my approach different is that I don’t believe in one-size-fits-all solutions. Every business has a unique story, and my role is to help you uncover yours, translate it into a clear strategy, and give you the confidence to share it in a way that resonates with your audience. Whether you are looking for coaching, support to strengthen your results, or a trusted partner to manage your marketing, my mission is to help you grow your business with clarity and confidence.

Pink handwritten text spelling 'Elizabeth' on a black background. The name of the owner of GJ Design Co., a digital marketing company based out of Bellefonte and State College, PA.
How We Can Work Together

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SOME FUN FACTS ABOUT ME

My business is named after my grandmother, Genevieve, and my mother, Jane!

I used to be an English teacher, and my son is even named after an author! Ask me which one!

My favorite place is anywhere I can look out at the water. I’m from Erie, Pennsylvania, which is frequently voted as one of the best places in the world to watch the sunset!

My logo is a hydrangea, my favorite flower, which used to grow in my grandmother’s backyard.

I’m a proud 2x alumna of Penn State University (which is only part of the reason why I love all things blue and white!)

A close-up of a folded cloth or paper with a blue and white checkered pattern. A popular motif of GJ Design Co., a digital marketing company based out of Bellefonte and State College, PA.
A hand holding a coffee cup with the initials GJ on the foam. GJ stands for GJ Design Company, a company based out of State College and Bellefonte PA run by a digital marketing specialist.

Customized Marketing Support Designed for Small Business Owners

Running a small business means wearing many hats, and marketing often falls to the bottom of the list. That’s where I come in. I provide digital marketing solutions that save you time, strengthen your brand, and help you reach the right customers.

From branding packages that lay the foundation of your business identity, to strategy services that create a clear marketing roadmap, to hands-on support like coaching, SEO, social media, blogging, email, and PR,  I’ll help you put the right pieces in place so your marketing becomes a driver of growth instead of a source of stress.

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