Custom Strategies for Stress-Free Marketing Success

A woman, owner of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA, holds a cell phone.

Your business deserves MORE than generic strategies or one-size-fits-all campaigns.

At GJ Design Company, I provide custom digital marketing solutions that reflect your business’s unique goals and challenges. By combining strategy, creativity, and hands-on support, I’ll help you build a brand that connects with the right customers, strengthens your online presence, and drives real, measurable growth, so your marketing drives your business forward instead of holding you back.

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Services

GJ solutions are designed to meet you where you are on your business journey. Whether you’re just starting out, ready to refresh your tactics, or seeking ongoing support, I create customized solutions that save you time, clarify your message, and help your business grow.

Here’s how I can help.

Book a Consultation

Elizabeth, owner of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA, sits holding a pen next to her ipad and a bouquet of hydrangeas.

Branding & Identity

Your brand is the foundation of your business. I’ll help you develop or refine a brand identity that reflects your values, resonates with your target audience, and stands out from the competition. From in-depth brand development packages to brand audits and Canva brand kit setup, you’ll walk away with the tools, guidelines, and confidence to present a consistent and professional brand across every platform.

For new or established businesses looking to build or refresh their brand identity. This package includes in-depth research and analysis of your values, audience, competitors, and goals, enabling you to present a cohesive and authentic brand that resonates with your customers. You’ll walk away with a complete brand kit and guidelines to ensure consistency across all platforms.
Already have a brand but unsure if it’s working? A brand audit evaluates your current identity, audience alignment, and consistency. You’ll receive a concise report with recommendations to strengthen your brand.
Make marketing easier with a fully organized Canva brand kit. Fonts, colors, and logos are stored in one place, allowing you to create professional, on-brand content quickly and consistently.

A tablet, pen, and ipad, owned by Elizabeth of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA.

Marketing Strategy

Every business needs a clear plan to grow. I create research-driven strategies that turn your business goals into actionable steps. Whether you need a complete marketing roadmap, a project-specific plan, or guidance to launch a campaign, I provide the direction, timelines, and tactics you need to move forward with clarity. My strategies encompass the entire digital landscape, including social media, email, blogging, websites, and more, ensuring that your marketing efforts work together seamlessly.

A comprehensive roadmap to digital marketing success. Through research, audience analysis, and competitor insights, I’ll develop a customized strategy that includes tailored recommendations across relevant channels, such as social media, email, blogging, and more. You’ll leave with a clear plan and actionable steps to achieve your goals.
Perfect for specific initiatives, this service offers targeted planning and strategy support for a single project or campaign.

Elizabeth, owner of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA, sits next to a window holding a cup of coffee.

SEO & Web Marketing

The best website in the world will not drive results if no one can find it. My SEO and web marketing services help your business get discovered online by optimizing your website, enhancing search engine rankings, and ensuring your digital presence is working effectively for you. From comprehensive website SEO updates to directory profile optimization and targeted paid advertising campaigns, I’ll help you attract the right audience and convert clicks into customers.

Ensure your website is working effectively for you. I’ll optimize your site with keyword research, updated content, and on-page improvements to improve rankings and bring the right traffic to your business.
Reach new audiences through Google or Meta ads. I’ll design and run campaigns with strategic targeting, compelling creative, and ongoing monitoring to maximize results.
Enhance visibility by creating or refining your online directory profiles (e.g., Google, Bing, Yelp). This includes keyword-rich descriptions, optimized visuals, and updates that improve search and engagement.

Elizabeth, owner of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA, sits on a couch.

Content & Copywriting

Strong content is what keeps your brand voice alive. I create engaging, brand-aligned content that builds relationships and drives action. Types of content include blogs, email marketing campaigns, and copywriting for websites or promotional materials. Whether you need a one-time boost or ongoing support, I’ll ensure your content clearly speaks to your audience and positions you as the expert they can trust.

Launch or refresh your business blog with a strategy framework and three professionally written posts. Includes topic curation and recommendations to keep your blog sustainable long-term.
One expertly researched and written blog post designed to boost SEO and connect with your audience.
Lay the groundwork for email marketing with three strategic campaigns and creative design. Perfect for newsletters or promotional campaigns.
One professionally designed and written email campaign to reach your audience directly.

Elizabeth, owner of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA, types on her ipad.

Social Media Marketing

Social media is often the most overwhelming part of marketing for small business owners. I alleviate that stress by providing a range of services, from one-time strategy sessions to full-service account management. Depending on your needs, I can help you set goals, create content pillars, develop a posting cadence, design graphics, write captions, or manage your accounts, so you can engage your community and grow your following with consistency.

Establish or revitalize your social media presence with a comprehensive audit of your current accounts, a tailored strategy, and a month's worth of content. Includes recommendations for posting, engagement, and growth.
Choose from three tiers of support, from base-level posting and engagement to full-service content creation, scheduling, photography, and reporting. I’ll manage your accounts, so you can focus on running your business.
A 90-minute strategy session to set clear social media goals, outline strategies, generate content ideas, and provide a roadmap for content that drives engagement.
Get the inspiration and structure you need to create your own content. Includes content pillars, post ideas, sample captions, hashtag lists, and recommendations tailored to your business.
Launch or optimize one account with one optimized profile, a set of strategic hashtags, and three posts, plus two hours of strategic engagement to kickstart your social media presence.

Elizabeth, owner of GJ Design Co., a company that provides digital marketing services in Bellefonte and State College, PA, stands with her hands on the back of a leather couch.

Public Relations & Outreach

Growth means more than just digital campaigns. It is about visibility, credibility, and connection. My PR and outreach services help content creators, influencers, and brands expand their reach through media placements, speaking opportunities, events, and collaborations. Whether it is writing and distributing press releases, conducting outreach to media outlets, or promoting your business through community partnerships, I’ll help you raise awareness and position your brand as a leader in your field.

Gain visibility and credibility with ongoing PR and outreach support. This includes media outreach, press kits, event promotion, and research on speaking opportunities. Ideal for businesses or content creators seeking to establish thought leadership and broaden their reach.

What Past Clients Are Saying

Sarah

Elizabeth’s ability to generate fresh ideas, execute innovative campaigns, and adapt to ever-evolving trends in the digital landscape is truly impressive. Her expertise, professionalism, and dedication to my business has had a significant impact on our marketing success, and I look forward to continuing to work with her on future projects.
Kerri Z.

Elizabeth is a wealth of knowledge and such a great resource! We worked together to develop a brand strategy for my business and thanks to her I have a clear plan forward. She is incredibly supportive and thorough in establishing clarity and organization. Highly recommend!
Ellen M.

Elizabeth worked with a member of my team to develop instructional learning materials, making the process less daunting for us and more manageable along the way. Elizabeth is easy to work with, professional, and extremely knowledgeable in a variety of marketing tactics. I would not hesitate to recommend her to others!
Hannah M.

As an influencer, working with Elizabeth at GJ Design was fantastic - she was so organized, professional, and truly understands the ins and outs of social media. Her knowledge and guidance made the collaboration seamless and enjoyable from start to finish.
Dick S.

Elizabeth was very insightful in helping us revise and streamline our website. Her expertise and insight improved our visibility on the internet. She did this through helping us use words and keywords that would help customers find us more easily. She is very conscientious and diligent in her work. Very professional and we highly recommend her services.
Celesta P.

Elizabeth Fegert was an outstanding speaker at the recent Central PA Tasting Trail seminar for our member businesses. Her presentation on strengthening digital presence was professional, engaging, and exceptionally well-prepared. Elizabeth brought both credibility and authority to the discussion, offering practical strategies backed by her deep expertise in the field

FAQ

Wondering What It’s Like To Work With Me?

Here are answers to the ones I hear most often from small business owners just like you.

Email: elizabeth@gjdesign.co

Every business has unique needs, so I always begin with a complimentary consultation to gain a deeper understanding of your goals and challenges. From there, I’ll recommend a customized service or package that best fits your stage of business and what you’re hoping to accomplish.
Yes. While I offer structured packages, each can be tailored to meet your unique business needs. If you need a mix of branding, strategy, and ongoing support, I’ll create a customized plan tailored to your needs.
The timeline depends on the service. Strategy and branding packages often provide immediate clarity and tools you can implement right away. With services like SEO or social media management, results grow over time as consistency builds. I’ll set clear expectations upfront and provide regular updates so you know what to expect.
Both. Some clients prefer a DIY approach to marketing and only seek coaching and strategy support to kickstart their journey. In contrast, others prefer that I handle execution through ongoing services, such as social media management, email marketing, or PR. My role is flexible, depending on the level of support you require.
Unlike agencies that provide one-size-fits-all solutions, I focus on personalized, research-driven strategies that reflect your unique business. I combine strategy, creativity, and education so you not only see results but also feel confident in your marketing moving forward.
No. Many of my services are available as one-time projects or shorter-term engagements. If you prefer ongoing support, I also offer monthly or quarterly options. This flexibility ensures you only commit to what makes sense for your business.