Making Marketing Manageable For Small Businesses

Marketing a small business can feel like a full-time job on top of a full-time job. My goal is to change that. Through tailored content, one-on-one coaching, and done-for-you solutions, I help entrepreneurs cut through the noise, refine their approach, and build marketing habits that are actually sustainable, so they can spend more time running the business they built.

Blue and white vertical striped pattern background. A popular motif of GJ Design Co., a small business marketing specialist based out of Bellefonte and State College, PA.

Close-up of white and pale blue hydrangea flowers surrounded by green leaves. A popular motif of GJ Design Co., a small business marketing specialist based out of Bellefonte and State College, PA.

Let's Work Together

Elizabeth, owner of GJ Design Co., a digital marketing company based out of State College and Bellefonte PA, has brown hair and wears a white sweater.

You don’t have to navigate the ever-changing world of digital marketing alone.

With more than a decade of experience as a marketing consultant, communicator, and educator, I've helped small business owners and entrepreneurs develop marketing strategies that actually move their businesses forward.

As both an entrepreneur and Certified Business Advisor©, I know firsthand that what works for one business won't necessarily work for another. So rather than applying a standard formula, I build personalized digital marketing solutions around each client's specific goals, customers, and challenges.

From branding and messaging to SEO, content, and social media, my approach combines strategy, creativity, and hands-on support to highlight what makes your business worth choosing and connect you with the customers who are looking for exactly what you offer.

View Services

Services that Span the Entire Customer Journey

Branding

Have a logo but not a cohesive brand? I can help you develop a unique and compelling brand identity that creates uniformity across all aspects of your marketing, distinguishes you from your competitors, and builds deeper connections with your audience.

Social Management

Can't keep up with the ever-changing world of social media? I can develop content, graphics, and campaigns that build brand awareness and attract customers. Want more extensive support? I'll monitor engagement and performance, then compile data that guides all your digital marketing efforts.

Strategy Development

Have a brand but not an intentional plan? I can translate your business objectives into an actionable marketing, social media, or content strategy that ensures your marketing efforts work together seamlessly, enhance customer engagement, and drive business growth.

Web/Local SEO Optimization

Have a website or directory listing, but not seeing organic traffic? I'll conduct thorough keyword research then optimize the on- and off-page elements of your site and/or profile to strategically incorporate keywords and improve organic search performance.

Public Relations

Don't have the time to focus on media outreach? I can help you facilitate relationships with media outlets, write and distribute press releases, and plan promotional events that increase your exposure and recognition among your target audience.

Copywriting

Too busy to write content? I'll utilize my writing abilities and your brand voice to craft website, email, blog, social media, ad, product, or PR copy that effectively highlights the value of your products or services, attracts customers, enhances your SEO ranking, and drives sales.

How We Work Together

Working with GJ Design Co. is a collaborative, step-by-step process designed to give you clarity, confidence, and digital marketing solutions that truly fit your business. Here’s what you can expect:

Line drawing of a hydrangea flower with leaves. A popular motif of GJ Design Co., a small business marketing specialist based out of Bellefonte and State College, PA.

Hi! I’m Elizabeth, Your Certified Business Advisor® & Marketing Guide

I’m Elizabeth, Founder and Principal of GJ Design Company. As a Certified Business Advisor© and marketing consultant with more than a decade of experience, I specialize in helping small business owners grow through strategic digital marketing. Having navigated the challenges of running my own business, I understand what it takes to stand out in a crowded market with limited resources. That’s why I provide customized solutions ranging from strategic coaching to done-for-you marketing management, giving you the right level of support at every stage of your business.

More about Me

Plan Smarter, Post Easier.

Sign up today and receive my free monthly content planning template. It’s designed to help small business owners simplify content creation, stay consistent, and focus on growing their business instead of stressing over what to share.

A picture of a social media scheduling tool on a desktop computer. The tool was designed by GJ Design Company, a digital marketing company in State College, PA, for small business owners.

Kind Words

Sarah K.

Elizabeth’s ability to generate fresh ideas, execute innovative campaigns, and adapt to ever-evolving trends in the digital landscape is truly impressive. Her expertise, professionalism, and dedication to my business has had a significant impact on our marketing success, and I look forward to continuing to work with her on future projects.
Kerri Z.

Elizabeth is a wealth of knowledge and such a great resource! We worked together to develop a brand strategy for my business and thanks to her I have a clear plan forward. She is incredibly supportive and thorough in establishing clarity and organization. Highly recommend!
Ellen M.

Elizabeth worked with a member of my team to develop instructional learning materials, making the process less daunting for us and more manageable along the way. Elizabeth is easy to work with, professional, and extremely knowledgeable in a variety of marketing tactics. I would not hesitate to recommend her to others!
Hannah M.

As an influencer, working with Elizabeth at GJ Design was fantastic - she was so organized, professional, and truly understands the ins and outs of social media. Her knowledge and guidance made the collaboration seamless and enjoyable from start to finish.
Dick S.

Elizabeth was very insightful in helping us revise and streamline our website. Her expertise and insight improved our visibility on the internet. She did this through helping us use words and keywords that would help customers find us more easily. She is very conscientious and diligent in her work. Very professional and we highly recommend her services.
Celesta P.

Elizabeth Fegert was an outstanding speaker at the recent Central PA Tasting Trail seminar for our member businesses. Her presentation on strengthening digital presence was professional, engaging, and exceptionally well-prepared. Elizabeth brought both credibility and authority to the discussion, offering practical strategies backed by her deep expertise in the field